Sugar CRM is an open-source software solution vendor which produces the Sugar CRM (Customer Relationship Management) system.
Sugar CRM drives sales performance by allowing sales representative to track and share contacts and opportunities, forecast revenue, manage and upsell into existing accounts, manage quotes and contracts, monitor performance through dashboards, collaborate through integration with Microsoft Outlook and other groupware applications and work offline through our mobile solutions.
Sugar CRM closes the loop between marketing and sales. Create, execute and track marketing campaigns across different channels with the campaign wizard. Design successful email marketing programs and capture leads straight into your Sugar CRM system using web-to-lead forms. Manage and allocate leads to your sales team and track the ROI of your marketing programs.
The aquisition of new customers is more expensive than selling to existing customers. Using Sugar CRM customer support, companies can be confident customer cases will be dealt with quickly and effectively. Sugar CRM customer support centralizes service and support requests across channels to allow organizations to resolve customer issues, manage inbound emails, share knowledge, and diagnose bugs. In addition, companies can lower customer support costs using the Customer Self-Service Portal.
Sugar CRM Reporting turns data into useful information. Management can monitor business performance across the entire business using reporting tools on Customer Profiles, Case Reports, Sales Trends, and Marketing Analytics. The dashboards and reports in Sugar CRM can be customized to meet the individual needs of users or to track key metrics across the company. Basis for each report is actual data, so managers can drill down and explore the data impacting their organization.
To further enhance marketing, sales and support activities, the Sugar CRM Collaboration module provides capabilities to manage email, schedule and track activities, manage projects within Sugar CRM while integrating with Microsoft Outlook and work in offline or mobile settings. The collaboration module streamlines common tasks and promotes effective communication with employees and customers.
The Platform capabilities allow developers and administrators to create and manage powerful (new) business processes quickly and easily. Administrators can control access rights to modules and fields, define teams, create new dashlets from third-party data sources and change homepage layout or modify existing screens. Simple yet powerful workflow tools provide the user with the ability to create and enforce business rules. Sugar CRM offers the functionality to create custom fields within a given module or create an entire new module using the Module Builder. These new modules can be unique to your organization or they can be shared or sold through Sugar CRM Exchange and loaded into other Sugar CRM instances through the Module Loader.