Customer relationship management (CRM) software from SAP

The SAP Customer Relationship Management (SAP CRM) application helps your business to address short-term imperatives, like reducing costs and increasing decision-making ability. But SAP CRM can also help your business gain differentiated capabilities to compete effectively over the long term.

SAP has helped organizations in over 26 industries to achieve excellence in all aspects of CRM.

An overview of SAP CRM capabilities:

SAP CRM on Marketing

SAP CRM delivers the essential business insights to make information based decisions. Help companies to sharpen their focus on customers to drive demand and increase customer retention, and better manage marketing.

SAP CRM on Sales

Using SAP CRM, companies will transform their direct and indirect sales force into a team of knowledgeable and trusted advisors – enhancing efficient collaboration between marketing, sales, and service teams to streamline efforts on fulfilling customer needs.

SAP CRM on Service

Using SAP CRM, companies will reduce their service costs while increasing customer satisfaction by aligning service operations and delivering great customer service.

SAP CRM on Contact Centers

Using SAP CRM, companies will maximise customer loyalty, reduce costs, and boost revenue by transforming their contact center into a strategic delivery channel for marketing, sales, and service efforts across all contact channels.

SAP CRM on E-Commerce

Using SAP CRM, companies will turn the World Wide Web into a profitable channel for sales and interaction while providing customers with a personalised online experience and convenient self-services.

SAP CRM on IT service

Using the SAP IT Service Management module in SAP CRM, companies can streamline their IT service operations. SAP ITSM enables ITIL-compliant processes, such as problem and incident management, change and service asset management, financial management, knowledge management, and more. Integrating such a variety of IT service processes, combined with the financial management capabilities, helps your company to cut costs and increase the contribution of your IT organization to the company's overall business goals.

SAP Business All-in-One solution

For midsize companies, success in the current economy largely depends on the ability to increase efficiency, cut costs, optimise operations, and build long lasting relationships with customers. The SAP Business All-in-One solution can help your company to improve financial management, maintain operational excellence, and foster competitive agility. Allowing you to manage your business well in times of economic uncertainty and create a solid foundation for future growth. This comprehensive and flexible All-in-One solution containing built-in support for business best practices is designed specifically for midsize organisations looking for an integrated, industry-specific solution to support processes across the entire business.

SAP Business All-in-One solutions provide the following integrated functionalities:

  • Enterprise resource planning (ERP)
  • Customer relationship management (CRM)
  • Business intelligence
  • Best practices
  • SAP NetWeaver technology platform