“Digital has changed how the world works, it’s changed how your customers work and it should have changed how your customer engagement or CRM systems work as well.
SAP customer engagement solutions go far beyond traditional CRM. Only SAP offers customers a truly unified platform for sales, service, marketing and commerce, with end-to-end front-office processes in the cloud. SAP Hybris enables businesses to transform how they engage with customers, innovate how they do business, and simplify their technology landscape.
Our solutions help companies drive relevant, contextual experiences across all of their customer touch-points in real-time - from a marketing touch to a commerce interaction, from the contact center to a sales meeting. Leveraging customer context to personalize each touch, and delivering consistently great experiences across channels, creates differentiation, optimizes marketing spend, and capitalizes on the willingness of customers to pay more for a better experience.
With a comprehensive approach to customer engagement and commerce, our solutions unlock opportunities to optimize both the business and customer experience while reducing cost, time, and complexity. Shifting resources from integration and maintenance to innovation and transformation creates competitive advantage and the ability to compete in the Digital Economy.”