CAS Software AG
The leading German provider of CRM solutions for small and medium-sized enterprises
In recent years, CAS Software AG has become the German, market-leading innovator for customer relations management (CRM) for small and medium-sized enterprises (SMEs). The company was founded in 1986 by Martin Hubschneider and Ludwig Neer in Karlsruhe. Today, CAS Software AG employs approximately 500 people, 375 of which are employed directly at CAS Software AG. More than 300,000 people, in more than 20,000 companies and organizations, enjoy the benefits of using our software solutions: the best ergonomics, flexible and capable of integrating with existing software, a qualified partner network proven in practice and excellent value for money.
Success through xRM: outstanding customer relationships for successful companies
Good relationships are a deciding factor in our connected world. All relationships are important, for example with: customers, employees, leads, journalists as well as with partners, suppliers, experts, multipliers, universities and, not forgetting, competitors and alumni as well as regional and specialist networks. These types of "any relationships" are known as xRM. CAS Software offers expert knowledge and multiple solutions for this new market. Together with our customers and partners, we have set ourselves the goal of becoming the European market leader for xRM by 2015.
CAS SmartEnterprise: consequent customer-orientated company organization
On January 1, 2011, CAS Software re-invented its company structure under the motto of "To each customer their own CAS". Initially, 6 so-called SmartCompanies were founded, each of which was tasked with becoming the innovation and market leader for their specific customer target group. The SmartCompanies do not function as stand-alone profit centers, they still use common services and resources and, make positive contributions - not just monetary - to overall CAS Software AG targets. By effectively coordinating this network organization, the company remains flexible enough to take advantage of new opportunities and, therefore, secure its long-term market success. By 2015, we expect to have 20-30 new innovative SmartCompanies all working on xRM.