Workbooks CRM is delivered over the web Software as a Service (SaaS). It helps SMEs to improve the efficiency and effectiveness of marketing; increasing the flow of leads and measuring marketing ROI. Sales force automation (SFA) improves and measures sales team performance and boosts productivity by streamlining sales processes including quoting for new business. The application also unites best practice processes and technology to help organisations deliver first-class service and support to their customers – whilst at the same time reducing delivery costs. Workbooks CRM is part of an integrated suite of CRM and Business applications designed explicitly to give small and mid-size organisations the tools to drive top line growth, increase productivity, reduce operating costs and improve the performance of their business.
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