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Caixa Invests in

Infor CRM

to Strengthen Customer Relationships

Infor CRM

ATLANTA - Mar 16, 2011 - Caixa Econômica Federal will implement Infor CRM Epiphany, a customer relationship management solution with very strong presence in financial and banking organisations provided by Infor. Infor is a leading provider of business application software serving over 70,000 customers. Caixa will use CRM Epiphany to provide visibility into customers' unique spending habits and offer products and services accordingly.

Caixa is the largest public bank in Latin America and main financial public institution in Brazil. In less than three years, Caixa has increased its customer base from 44.3 million to 55.3 million people. Caixa also serves all formal workers in Brazil through social program benefits.

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"Infor CRM will take Caixa's relationships with our customers to the next level, providing deep knowledge of their actual needs. This will enable Caixa to increase business performance and to offer the most appropriate services and products", said Wolmar Vieira de Aguiar, Caixa´s national manager of Customer´s Data and Behavior.

"Financial services institutions worldwide, like Caixa, must leverage a robust CRM solution to strengthen relationships and capitalise on growth opportunities," said Robert Faricy, senior VP, Infor Latin America. "Infor CRM Epiphany will help Caixa achieve this goal by providing visibility into their customers purchasing habits, enabling them to offer products and services that customers really need".

Compare Infor CRM with other CRM applications? Request a free CRM information pack now!